![]() ![]() The typical UK consumer is now used to the simplicity and always-on connectivity of smartphones, tablets, and the exchange of questions, opinion and status updates via sites such as Facebook, Twitter and any number of blogging and vlogging sites. These technologies and social channels have become so commonplace that consumers expect to use them at the drop of a hat, especially when they are researching what to buy and when they go shopping. ![]() Now consumers are driving retail innovation. They are demanding instant gratification, are more into borrowing and renting goods and services rather than buying, and for the products they do purchase, they are demanding customisation, whether it’s a card from Moonpig, or a car from Mercedes. The pace of technical change brought about by the Internet and always on connectivity has changed how consumers will shop forever. For years it has been retailers that have set the pace of change within the industry, yet the balance is shifting… Retail is a mature industry, yet finds itself experiencing teenage growing pains. ![]()
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